RightDrive is a startup independent lot that started in January of 2018. As a challenger brand, I helped the dealership break into the market and become a top 5 independent dealer in El Paso in 2019.
In January 2018 they sold 8 vehicles, January 2019 they sold 63. This was 100% through digital marketing tactics.
I was also able to bring their advertising cost per vehicle sold to under $200 while NADA average for used vehicles is $630.
